Privacy Policy

I.
Basic provisions
The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as: "GDPR") is Petra Mihalčíková Dis.
IČO 23251832 with registered office at Kurzova 2222/16, 155 00 Prague 5 - Stodůlky, hereinafter referred to as the "Administrator"
The contact details of the Administrator are
Address: Alej 17. listopadu 1754, 413 01 Roudnice nad Labem
Email: LOVU@lovu.cz
Telephone: +420 776 521 424
Personal data means all information about an identified or identifiable natural person, an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a specific identifier, such as a name, identification number, location data, network identifier or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
The Administrator has not appointed a Data Protection Officer.
II.
Sources and categories of processed personal data
The controller processes personal data that you have provided to it and/or personal data that the controller has obtained based on the fulfillment of your order.
The controller processes your identification and contact data and data necessary for the fulfillment of the contract.
III.
Legal basis and purpose of personal data processing
The legal basis for processing personal data is the fulfillment of the contract between you and the controller pursuant to Article 6(1)(b) of the GDPR, the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR, your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll. on certain information society services in the event that no order for goods or services has been placed.
The purpose of processing personal data is to process your order and exercise the rights and obligations arising from the contractual relationship between you and the administrator: when placing an order, personal data is required that is necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or to perform it by the administrator, sending commercial communications and carrying out other marketing activities.
The administrator makes automatic individual decisions within the meaning of Article 22 of the GDPR. You have provided your explicit consent to such processing.
IV.
Data retention period
The administrator stores personal data for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the administrator and to assert claims from these contractual relationships (for a period of 15 years from the termination of the contractual relationship). Until the consent to the processing of personal data for marketing purposes is revoked, for a maximum of 10 years, if personal data is processed on the basis of consent.
After the expiry of the personal data retention period, the controller will delete the personal data.
V.
Recipients of personal data (subcontractors of the controller)
Recipients of personal data are persons involved in the delivery of goods / services / payment under the contract, providing e-shop (webnode) operation services and other services in connection with the operation of the e-shop, providing marketing services.
The controller does not intend to transfer personal data to a third country (to a country outside the EU) or an international organization.
VI.
Your rights
Under the conditions set out in the GDPR, you have
the right to access your personal data pursuant to Article 15 GDPR,
the right to rectification of personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.
the right to erasure of personal data pursuant to Article 17 GDPR,
the right to object to processing pursuant to Article 21 GDPR and
the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in Article III of these terms and conditions.
You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to the protection of personal data has been violated.
VII.
Personal data security conditions
The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.
The controller has taken technical measures to secure data repositories and personal data repositories in paper form.
The controller declares that only persons authorized by it have access to personal data.
VIII.
Final provisions
By sending an order from the online order form, you confirm that you are familiar with the terms and conditions for the protection of personal data and that you accept them in full.
You agree to these terms and conditions by checking the consent via the online form.
By ticking the box, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.
The administrator is entitled to change these terms. The new version of the terms of personal data protection will be published on its website and at the same time will send you a new version of these terms to your e-mail address that you provided to the administrator.kytl/a.
These terms and conditions are effective from 1. 5. 2025